On the occasion of Milan Design Week 2026, Audi once again takes center stage at the INTERNI MATERIAE exhibition-event with the installation “Origin.” Conceived as a portal to “The Radical Next,” “Origin” stems from a collaboration with Zaha Hadid Architects, presenting a new vision of design grounded in clarity of concept, technical expertise, intelligence, and emotion. It is an architecture that removes the superfluous to make room for essentiality, transforming form and function into an ever-evolving experience. The installation comes to life in the courtyard of Portrait Milano, on Corso Venezia, where light, reflections, and materials interact with the historic setting, shaping a dynamic space that transforms along with those who pass through it. The narrative is completed by the Audi RS 5 and the Audi R26, the single-seater marking the four-ring brand’s entry into Formula 1, symbols of innovation and performance. Beyond The Line contributed to the development of the project, supporting its creative definition and operational execution, leading to the creation of a cohesive experience, carefully crafted in every interaction.