October 2019: an exclusive event in the heart of Milan at the “Armani theatre” presented the new Audi Q3 Sportback,the first SUV compact coupé of the brand. The choice of Milan was not casual. It had to be the capital city of fashion and design, a real incubator of beauty, the place to introduce a versatile vehicle that aspires for authenticity and embraces style, technology, and elegance. As pointed out by Fabrizio Longo, Brand Director of Audi Italia: “the world of Fashion and that of the Automotive may seem far apart, however, the fil rouge that binds us together is the yearning for beauty. When we imagine the hard work behind a collection, starting from the very first step long before the execution, there is a vision, an inspiration…many steps that are equal to those we experience when we are about to present a new product in the market”.