Belvedere Urban Garden
Belvedere vodka

Belvedere Vodka, the first luxury vodka in the world, celebrated its natural roots with the publication of the “Be Natural” Manifesto, which defined the “natural being” concept of Belvedere. During Milan Design Week 2016, Belvedere Vodka presented the most advanced variation of Dining Experience, the Belvedere Urban Garden. A project set in the heart of Milan, at Palazzo Borromeo d’Adda, through an  advanced and suggestive brand experience, the public could enjoy a relaxing break from brunch to after dinner. Beyond the Line signs the project:concept, design, visual identity, as well as the partnerships that contributed to its realization.