To celebrate the Martini & Rossi Group’s World’s Best Tasting Vodka, BTL worked on the positioning of the brand in the Italian market and we created a visual identity to sign the materials and below the line activities for the special projects. A consultancy which involved us from 2005. Among the countless activities, in 2011 we designed a concept store an ambassador of brand values, which expressed the luxury positioning of the product and enhanced its freshness. In Via Montenapoleone in Milan, the Grey Goose Christmas Boutique was born in collaboration with Ladurèe.