On the occasion of Milan Design Week 2026, CUPRA presents “BEYOND THE KNOWN”, a project that explores new frontiers in design, where digital innovation, research, and material experimentation intertwine to redefine the creative process. Beyond The Line oversaw the production and development of the entire project, translating the concept into a tangible experience. It also managed the opening event, creating a journey structured across three key spaces: CUPRA Garage Milano, CUPRA Design House, and CUPRA Experience, which together presented the event as a true laboratory of ideas, visions, and cross-disciplinary influences. Colour & Trim represented the central element of the project: a language capable of translating the values of the CUPRA community into surfaces, materials, and distinctive details, building a coherent and recognizable sensory experience. The three spaces frame and enhance the new CUPRA Raval while opening up new expressive possibilities, from reflecting on design as a cultural process to the artistic explorations of “Own the Wheel”, an exhibition in which the steering wheel is reinterpreted as a symbol of control and awareness.