BEST Temporary / Pop Up Store at ITALIAN POPAI AWARD 2014

“THE SUB”, an innovative home-drain method signed by Marc Newson.
The activities were articulated in the creation of a Pop Up inside the Rinascente in Milan and subsequently, in a vast domination project around the main Italian cities (Milan, Rome, Florence,…)
through the «In the House of …»: a project specially created by the agency as a strategic launch platform.

BTL took care of all the Visual Identity, the study of ad hoc materials, the relationship activities, the organization of the main events, partnerships and activation methods.