On the occasion of Milan Design Week 2025, Leica celebrates its 100th anniversary with an immersive installation that traces a century of innovation, design, and iconic heritage.
A journey through a hundred years of history, technological evolution, and aesthetic vision, strengthening the profound connection between Leica, photography, and contemporary visual language.
The multisensory experience is enriched by a site-specific lighting system, which guides visitors to the display case that houses the timeless Leica Number 0.
Beyond the Line oversaw the organization of the celebratory event, designed and produced the communication assets as well as the thematic talks that enriched the experience and the entire week’s schedule.
A journey through a hundred years of history, technological evolution, and aesthetic vision, strengthening the profound connection between Leica, photography, and contemporary visual language.
The multisensory experience is enriched by a site-specific lighting system, which guides visitors to the display case that houses the timeless Leica Number 0.
Beyond the Line oversaw the organization of the celebratory event, designed and produced the communication assets as well as the thematic talks that enriched the experience and the entire week’s schedule.