Martini Sorayama

BM Group entrusted Beyond The Line with the positioning of the brand linked to the «Live Mondo Martini» campaign. Beyond the Line created the visual identity in collaboration with the Japanese illustrator Hajime Sorayama. The sensual illustrations of the famous artist characterized the new communication campaign of the famous Italian vermouth. «Live Mondo Martini» was the claim that will accompany the images. Gadgets and merchandising became collectble items not to be found.