BTL was chosen by Kering Eyewear to manage the launch event for Maui Jim, a newly acquired eyewear brand known for its superior polarized lenses.

Inspired by Hawaiian vibes, the event featured a thematic setup and interactive surf simulators.
Exclusive access to the game was granted only to guests wearing Maui Jim glasses, showcasing the precision of polarization.

Thanks to the great success achieved during the event in Milan, Kering Eyewear has decided to replicate the event in New York on March 15 at the Chelsea Factory.