Portrait – The Gift
After the success of Portraits of an Italian Summer—awarded Best PR Campaign in the World 2025 by The Leading Hotels of the World—the desire emerges to keep the piazza of Portrait Milano vibrant all year.
THE GIFT transforms it into an enchanted winter destination: an open square where the poetry of the season comes alive through ice skating, music, lights, and encounters, in visual and narrative continuity with the summer.
Like Portrait Milano, the project stems from the intention to give back to the city a place of beauty and connection. THE GIFT celebrates generosity and the act of giving as a daily gesture.
From 26 November to 6 January, the piazza hosts an ice rink and four winter greenhouses by Ferragamo, Samsung, Lindt, and Perfect Moment, offering new ideas and inspirations. Beyond The Line oversaw coordination, setup, naming, and visual identity for Portrait Milano’s holiday experience.
THE GIFT transforms it into an enchanted winter destination: an open square where the poetry of the season comes alive through ice skating, music, lights, and encounters, in visual and narrative continuity with the summer.
Like Portrait Milano, the project stems from the intention to give back to the city a place of beauty and connection. THE GIFT celebrates generosity and the act of giving as a daily gesture.
From 26 November to 6 January, the piazza hosts an ice rink and four winter greenhouses by Ferragamo, Samsung, Lindt, and Perfect Moment, offering new ideas and inspirations. Beyond The Line oversaw coordination, setup, naming, and visual identity for Portrait Milano’s holiday experience.