On one side the third edition of Semina in via della Spiga, on the other ITA Airways. The 2023 edition of Semina indicates new possible routes for the future and ITA Airways joins and supports the event by presenting a preview of its new Search Bar platform. Portrait’s “Piazza del Quadrilatero” has been set up with a pool of petals inspired by the ITA Airways visual codes and the new campaign concept. BTL took care of the organization of the event, the floral pool, the press conference, the welcome drink and the production of communication materials.