5 cities, 2 months of integrated activation, more than 50 staff, 208 promoters, 75.000 distributed flyers. 

300.000 the attendees at the concert on May 1st.

900.000 TV viewers.

3.200 appearances at the concerts in Bologna and Milan.

4.300 beers sold at the concerts in Bologna and Milan, 2 bands and 1 DJ of national fame.

More than 30.000.000 impressions.

Over 250.000 clicks.

One big message: stRappa la Tuborg!