TOGETHER UNTIL THE LAST RAY!
The most famous Mexican beer has commissioned BTL to devise an engaging summer tour project for trade and consumers. The «Corona Extra Sunset Socialize Tour» was born: an 8-stops summer tour travelling among the most beautiful italian beaches at the rhythm of the best live music played around incredible ice-bonfires. The events were animated by the Corona Juke Boys selected through a competition promoted in collaboration with Radio Deejay and DJ TV.