During Milan Design Week 2016, the Audi City Lab transformed the iconic Torre Velasca into a hub for exploring the #untaggable future.
Over four evenings, influential speakers from various fields, including design, architecture, and culture, participated in engaging talks, broadcast live across Audi and partner platforms like Interni, Condé Nast, and Il Sole 24 Ore.
Piero Lissoni reimagined the tower’s interiors and exteriors for the event, showcasing the Italian debut of the Audi Q2, described as the most #untaggable vehicle.
At sunset, visitors admired a striking light installation by Ingo Maurer on the Torre Velasca, making the event an unforgettable highlight of Milan Design Week.