Audi house of progress
MILAN DESIGN WEEK 2024 WELCOME TO Reflaction
For the Milan Design Week 2024, Audi teamed up with renown architecture firm BIG to shed a whole new light on Audi.
The installation “Reflaction”, a hybrid of the words reflection and action, is an invitation to reflect on the footprints we leave.
Also, it reminds us of our very own actions and the contributions we make.
“Reflaction” is the overarching idea of the installation, which divides the courtyard of the Portrait Hotel into four distinct segments by using mirrored walls.
The segments embody the four thematic cornerstones of the exhibition, as well as the four rings of the Audi logo.
The installation is a meeting of community, knowledge, performance and digital lights.
The installation also offers space far the all-new Audi Q6 e-tron, a car that delivers “Vorsprung durch Technik”.
The Q6 e-tron is the new fully electric SUV from Audi with an unprecedented range of up to 625 km and a charging convenience from 10% to 80% SOC in 21 minutes.
For the Milan Design Week 2024, Audi teamed up with renown architecture firm BIG to shed a whole new light on Audi.
The installation “Reflaction”, a hybrid of the words reflection and action, is an invitation to reflect on the footprints we leave.
Also, it reminds us of our very own actions and the contributions we make.
“Reflaction” is the overarching idea of the installation, which divides the courtyard of the Portrait Hotel into four distinct segments by using mirrored walls.
The segments embody the four thematic cornerstones of the exhibition, as well as the four rings of the Audi logo.
The installation is a meeting of community, knowledge, performance and digital lights.
The installation also offers space far the all-new Audi Q6 e-tron, a car that delivers “Vorsprung durch Technik”.
The Q6 e-tron is the new fully electric SUV from Audi with an unprecedented range of up to 625 km and a charging convenience from 10% to 80% SOC in 21 minutes.