Audi Flexability
On the occasion of Milan Design Week 2025, Audi presents “flexability”, a project part of the INTERNI CRE-ACTION exhibition-event of which Audi has been co-producer since 2014.
The project’s name comes from the portmanteau of “flexibility” and “ability”, describing the ability to adapt to change by transforming it into opportunities.
The project interprets the commitment of the House of Four Rings to sustainable and technologically advanced mobility, capable of responding to different needs.
The concept is artistically shaped by the Dutch duo DRIFT with their immersive installation “Drift Us”, inspired by the force of the wind. Twenty-two luminous elements, activated by the passage of visitors and accompanied by evocative music, create a fluid dialogue between light, sound and space.
Thanks to integrated sensors, each person can influence the direction and color of the “wind”, generating a unique sensory experience. Three different paths that invite connection and contemplation.
Welcome to the Runway Lounge, where the journey takes shape through design.
The project’s name comes from the portmanteau of “flexibility” and “ability”, describing the ability to adapt to change by transforming it into opportunities.
The project interprets the commitment of the House of Four Rings to sustainable and technologically advanced mobility, capable of responding to different needs.
The concept is artistically shaped by the Dutch duo DRIFT with their immersive installation “Drift Us”, inspired by the force of the wind. Twenty-two luminous elements, activated by the passage of visitors and accompanied by evocative music, create a fluid dialogue between light, sound and space.
Thanks to integrated sensors, each person can influence the direction and color of the “wind”, generating a unique sensory experience. Three different paths that invite connection and contemplation.
Welcome to the Runway Lounge, where the journey takes shape through design.