The project narrates the evolution of KNT – Kiton New Textures as a contemporary expression of Kiton’s sartorial heritage, combining tradition, innovation, and a culture of movement.
The logo redesign marks the brand’s maturity, strengthening its connection with Kiton and achieving greater visual coherence, while preserving KNT’s autonomy and experimental spirit.

The KNT x SACS collaboration embodies the intersection of fashion, design, and high-performance yachting: a dialogue between sartorial craftsmanship and technology, where movement becomes an identity-defining lifestyle.

With Kiton – Tender to Summer at Pitti 2025, the project expands into an experiential dimension, celebrating the emotional journey of the Kiton client through a fluid ecosystem of moments, contexts, and relationships, inspired by the freedom of the sea and a relaxed, conscious elegance.