The first step in the path that has seen the brand redefine its brand identity, Dodo unveiled#dodotruestories,the new advertising campaign Spring/Summer 2018. A bold, colorful invitation to express your personality with joy and freedom.  In line with its authentic italian heritage, the Milan based brand has enlisted the photographer and artist Pierpaolo Ferrari,one of the most brillant representatives of the new generation of italian innovators in the world of communication. Dodo’s “talking jewels” are like words from a vocabulary that combine to give life to concise but effective messages. Dodo gives each of us the opportunity to freely share our history and reveal our imperfect perfection. It was an international campaign that included the declination of ATL communication assets (posting and printing),on-site and digital and social coverage on the brand’s proprietary channels.