The presentation event of the Lavazza Calendar 2018 was an opportunity to tell the urgency of a concrete and daily commitment to guaranteeing a future for the world. 17 Sustainable Development Goals, 17 Photographic Portraits, 17 Ambassadors: from the chef Massimo Bottura to the American actor Jeremy Renner, from the paladin of the oceans Alexandra Cousteau to the founder of Slow Food Carlo Petrini: these were some of the protagonists of the Calendar, who stood on the stage of the Unicredit Pavillon to tell the Sustainable Development Goal they represented. Leading the event, Alessandro Cattelan. BTL took care of the whole organization and production of the event, declination of the concept on all the materials, development of authorial content, direction and video production.