The creative concept focuses on the acronym RWD, which stands for Rear-Wheel Drive and for Rewind.

In this way, a parallel has been established between the traction system and the return to the origins of the Lamborghini legend.

The story centers on a driver, embodiment of Lamborghini attitude, who reconnects with himself, with his passions, with his existential path rediscovering a direct and physical relationship with the guide: without filters and without intermediation.

A video dedicated to the launch events at the dealers was also made, conceived as a mood film set in the same locations as the main one, in order to prepare an evocative waiting atmosphere for the reveal of the car.

A second production was dedicated to the video presented at the world premiere at CES in Las Vegas, focused on the collaboration between Lamborghini and Amazon Alexa, starring the Huracán EVO model.

The project aims to express the features that can be activated with simple voice commands: the result is an even more intelligible and hyper-connected car, where the most advanced technology is at the service of the maximum driving emotion.