Strategic and creative advisoring for the brand positioning and marketing plan for the launch of the building Via Spiga 26, renovation project in the heart of Milan Fashion Quadrilatero, former Dolce & Gabbana Headquarter.

Objectives of the project, in the medium-long period, are to relaunch and promote the image of the entire street as relevant destination on the international scenario, not only for the fashion industry but for the general public, improving the quality and coolness of the present brands as tenants in the premium high street.