Grey Goose, The World’s Best Tasting Vodka, entrusts us with the creation of a consumer engagement project, to be activated on the occasion of Milan Men’s Fashion Week. Grey Goose “Le Loft” is born, a location imagined and set up as the ideal home for LOLLIL (Lovers of Life, Leaders in Life), the acronym with which the perfect Grey Goose target     is defined. A location with an entertainment schedule spanning 5 days, as many as the duration of the Milan Fashion Week. In addition to the appointments by Grey Goose, “Le Loft” also hosts the after show of the non-conformist stylist Tom Rebl from the party of L’Officiel (Paris), as well as the private party of the PR Carlo Mengucci (in console Marcelo Burlon).