BTL realized for Zegna a project which inaugurated a new format for meeting its own audience, but also addressed to a new audience, younger but not less attentive to detail and the pleasure of being surrounded by great excellences. Excellencies that are an expression of craftsmanship, handed down from generation to generation, which we also find in industrial productions, objects produced in series but still capable of offering themselves to the public as an up-to-date, ductile, unique object. In a world where we are increasingly talking about homologation, it becomes almost a necessity to be able to impress and express our own personality, certainly through ourselves, but also through the objects we select, accompaning us in everyday life and therefore, somehow they present us and represent us. It is in this context that BTL have fitted in with the project, “Zegna Made-to-Measure”.